Wednesday, 23 July 2008

Taking Abarth

I spotted these tucked away at the last Goodwood Breakfast; the new Fiat 500 Abarth.

Its good to see Fiat stop sodding about with the Abarth ‘brand’ (how I am beginning to detest this term, speaking as it does so often of the distortion of reality to fit some 25 year old marketeer’s short term sales objective), but once they had seen how successful BMW are with the MINI Coopers it really was a no-brainer.


No comments: